Distribution plan
Your answers here decide which brand assets and launch materials you’ll need. Answer each question, then move on to the episode outline.
Will the podcast be audio, video or both, and why is that right for your audience?
Will full episodes be published on YouTube? What role will it play?
Which podcast platforms will you publish on, and which matter most?
Will a newsletter or email publication support the podcast? What would it include?
How will you announce the launch, and will a trailer be part of it?
How will you build interest in each episode before it’s released?
What kinds of moments will make strong clips for people discovering the podcast?
Where will those clips be posted, and how will they differ by platform?
Which existing channels will you publish through, and where will the podcast need channels of its own?