Launch a Podcast

Goal

Define the podcast concept, who it’s for and how it will hit your goals.

What happens here

• Research the audience, category and competitive landscape

• Identify the space the podcast can own

• Write the first episode outline

• Confirm the recording approach

• Choose where the podcast should live

• Plan how the podcast will reach the right audience

What's completed here

Goal

Design the podcast brand and book the first guests.

What happens here

• Build the visual identity

• Create the motion and audio system

• Book the first guests

What's completed here

Goal

Turn your first recordings into ready-to-publish episodes and launch materials.

What happens here

• Record the first episodes

• Produce and package the first episodes

• Create the supporting launch materials

• Set up the podcast channels and RSS feed

What's completed here

Goal

Go live and get the podcast in front of the right audience.

What happens here

• Publish the first episode

• Release the supporting launch assets

• Coordinate distribution across the agreed channels